Thinking Small

I just finished reading Thinking Small, a book about the creation, production, and evolution of the Volkswagen Beetle. Originally designed by Ferdinand Porsche, it was his dream to make a true "Peoples' Car."  Porsche weathered failure after failure including a dicey relationship with Hitler and the Nazis, World War II, sickness, stress, and even prison time in an effort to make the Peoples' Car happen. And it did, eventually become a reality, but only after he was too old and beaten down to play an active role in its production.

I have always loved the Beetle for it's quirky simplicity. But now that I know its long, painful life story, I love it even more, as it embodies one man's struggle to make an idea happen. 

Jamie KripkeComment